Deliver Media was founded on the need to help other entrepreneurs. They are a true local marketing partner helping franchisees with their local marketing needs. Deliver Media combines franchise's data with their technology to zero in on the exact customers most likely to buy a franchise’s product or service. When I was brought on as the Director of Marketing I was responsible for new business development, including market evaluation, driving improvements in business intelligence (markets, competitors, technologies, customers) to facilitate improved decision-making, innovation and growth; and increasing the usage of value-selling tools throughout the company. I oversaw all advertising, promotional activities and campaigns including: print, online, email, digital media, trade show and direct mail.
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My first order of business called for the research & development of a new company name along with the design of a new corporate brand identity and website. We wanted a name that represented a unique, beneficial, and sustainable story that resonates with our customers, investors, and employees. Thus Deliver Media was born! My job was to then translate a new brand strategy into creative and brand-right marketing collateral and campaigns for our company and to support our sales staff while maintaining a consistent image of the company throughout all promotional materials, campaigns and special events.
